Investment Principles

Asset Allocation

The portfolio’s mixture of stocks, bonds, and cash, is the primary determinant of a portfolio’s volatility/risk and reward.

Diversification

A well structured portfolio must be globally diversified.  Never compromise on diversification.

Liquidity

A well structured portfolio must be totally liquid.  Never compromise on liquidity.

Cost

Lower costs help close the gap between what the stock and bond markets earn and what a portfolio earns.

Tax Management

Consider taxes when structuring, restructuring, and implementing a portfolio.

Discipline

Stay the course – Ignore the daily gyrations of the stock market.